UNIFY
Bring the right people together.
We connect organisations, decision-makers, technologies and strategic partners around genuine commercial opportunities.
International Commercial Development & Strategic Partnerships
Turning complex opportunities into commercial outcomes.
UnSiEn helps energy, technology and industrial businesses develop new markets, build strategic partnerships and turn commercial potential into actionable opportunities.
We bring senior commercial experience to organisations navigating complex markets, technologies and buying environments — identifying where genuine opportunities exist and developing the relationships required to pursue them.
Commercial Opportunity Development · International Market Development · Strategic Partnerships
Unify. Simplify. Enable.
Complex opportunities rarely fail because of a lack of possibilities.
They fail because the right organisations, people, problems and solutions haven't been brought together. UnSiEn helps make those connections.
SIMPLIFY
Identify where the opportunity really exists.
We cut through complex markets and buying environments to identify the underlying commercial problem, who owns it and where value can be created.
ENABLE
Turn opportunity into action.
We develop the relationships, partnerships and commercial pathways required to move from potential to tangible outcomes.
What We Do
Commercial development focused on outcomes.
Commercial Opportunity Development
Find the opportunity behind the market.
We identify, qualify and develop high-value commercial opportunities — including opportunity mapping, target accounts, stakeholder mapping, proposition alignment and executive stakeholder engagement.
The objective isn't more leads. It's better opportunities.
International Market Development
Develop new markets without immediately building a new organisation.
UnSiEn helps clients explore, validate and develop international markets before committing significant fixed investment. We identify where the opportunity exists, who has the problem, who matters, the most effective route to market and what needs to happen next.
Strategic Partnerships
The right relationship can change the economics of an opportunity.
We identify, engage and develop strategic relationships that accelerate market access, technology deployment and commercial growth — from technology and channel partnerships to project, development and strategic relationships.
Experience
Experience where technology, markets and transformation intersect.
Energy & Energy Transition
- Hydrogen & Emerging Energy
- Renewable Energy
- Energy Storage
- Carbon Mineralisation
- Decarbonisation
- Energy Technology & Infrastructure
Enterprise Technology
- Enterprise Software & Solutions
- Cloud & Digital Transformation
- Data & AI
- Complex Enterprise Sales
- Technology-enabled Transformation
Commercial & Market Development
- International Market Development
- Strategic Partnerships
- Enterprise Go-to-Market
- Complex B2B Sales
- Executive Stakeholder Engagement
- Opportunity Development
Why UnSiEn?
Senior commercial experience without unnecessary complexity.
UnSiEn is deliberately different from a traditional consulting model. We don't begin with a methodology, a large team or a predetermined solution. We begin with the commercial problem.
Who actually has it? Why does it matter? Who owns the decision? What would create enough value for them to act? And what combination of organisations, people, technologies or partnerships could solve it?
Then we determine how to turn that problem into a commercial opportunity.
Unify the right parties.
Simplify the complexity.
Enable the outcome.
About the Founder
Senior commercial experience built in complex markets.
UnSiEn is led by Patrick Buttimer, an international commercial executive with a career built around growing businesses, developing markets and creating complex B2B opportunities.
His career spans enterprise technology, digital transformation and energy transition, with senior experience in commercial leadership, enterprise sales, go-to-market strategy, international market development and strategic partnerships.
More recently, Patrick has applied that experience within emerging energy technologies, including natural hydrogen, renewable energy, energy storage and carbon mineralisation.
Throughout his career, the underlying approach has remained consistent: understand the business problem, identify who owns it, bring together the right stakeholders and develop a commercially executable solution.
UnSiEn gives clients direct access to that experience.
International B2BComplex enterprise and commercial environments
C-Suite EngagementSenior stakeholder and executive selling
Strategic PartnershipsIncluding collaboration with organisations such as Siemens Energy
Technology + Energy TransitionExperience spanning established and emerging technologies
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Have an opportunity worth exploring?
Whether you're developing a new market, looking for the right strategic partner or trying to unlock commercial traction, let's start with the opportunity.